FEATURED ON
* Shark Tank Season Premiere 2017
* #1 in Apple’s "New Apps We Love” 2016
* #1 in Apple's "Health & Fitness - Meditation & Mindfulness" 2016
Social Media Ads (Simple Habit)
Designed targeted Facebook ad creatives for meditation categories (study, work, sleep, relaxation, etc.) to engage specific audiences.
Produced visually cohesive images aligned with brand tone, improving click-through and engagement rates.
Designed and tested Facebook and Instagram ad creatives (static + video) to maximize user engagement.
Created ad variations (horizontal, vertical, rectangular) and experimented with design elements (icons, titles, user reviews) to identify the most effective formats.
Produced short-form video ads highlighting guided meditations, driving higher click-through rates and platform visibility.
Email Design
Designed subscription emails to promote new meditation launches, Groupon partnerships, and seasonal campaigns.
Created animated GIF-based emails that outperformed static image designs in engagement.
App Store Video (Link)
Created a high-impact promotional video to introduce a Simple Habit mobile app on the App Store, highlighting core features and user benefits; collaborated with the product team and used Adobe After Effect to animate, and produce a 90-second video, resulting in a 20% increase in app downloads post-launch
Web Design — Corporate Landing Page
Designed a dedicated landing page for corporate clients, featuring bright, positive imagery to reflect brand values.
Streamlined user flow by directing all call-to-action buttons to the “See Pricing” page, optimizing conversions.
Web Design — Podcast Landing Page
Designed a landing page tailored for podcast listeners, expanding on details not covered in short audio ads.
Structured content to highlight platform value while guiding users toward conversion.
Directed all call-to-action buttons to “Get App to Start Free Trial”, supporting user acquisition goals.
